Microsoft Hardware has announced today True Color Technology - designed to enhance the color and brightness of webcam video in the worst of lighting conditions. True Color Technology is a new image processing technology that automatically adjusts the picture quality to provide more colorful video.

In support of True Color Technology, Microsoft Hardware is also announcing 3 new LifeCam models that support True Color Technology. All of these new LifeCam models not just support True Color Technology, but include 720p HD sensors and Auto Focus technology as well.

LifeCam HD-5000

LifeCam HD-5001

LifeCam HD-6000 for Notebooks

The LifeCam HD-5000 and the LifeCam HD-5001 will have an estimated retail price of $49.95 and will be available later this month. The LifeCam HD-6000 will have an estimated retail price of $59.95 and be available in May. The LifeCam HD-5000 and LifeCam HD-6000 will be available for pre-sale on Amazon.com and Buy.com starting today.

If you’re a LifeCam Cinema owner like me, you’ll be happy to know there is both LifeCam software and a firmware update for the LifeCam Cinema available now that enables True Color Technology!

The Microsoft Hardware folks have also launched a new Microsoft Hardware blog today. Check it out and make sure to subscribe to their RSS feed!